Tag: Social media

Increase Social Media Likability

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Social media users who post a high percentage of selfies have lower perceived likability

Credit: iStock

A new Baylor University study published in the journal Psychology of Popular Media Culture looks at the value that outside observers place on social media cues (followers, likes, etc.) and measures the perceived likability of the people whose profiles were viewed.

WACO, Texas

Maybe you think your Facebook posts are hilarious. Or you might think that Instagram selfie of you at the beach is picture-perfect. And that clever Tweet? You nailed it! But what do other people – your “friends,” “followers” and anyone else who might stumble across your profile – think of you based on your social media presence? Do they really like you?

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A new Baylor University study published in the journal Psychology of Popular Media Culture looks at the value that outside observers place on social media cues (followers, likes, number of selfies, etc.) and measures the perceived likability of the people whose profiles were viewed. The experimental study generated 873 decision responses from 72 experienced social media users who were asked to look at differing social media profiles and posts and then assess the likeability of the social media user.

“There are many studies of individuals’ self-perception through social media use. We are turning that around and looking at the audience’s perspective,” said the study’s lead author, Steven W. Bradley, Ph.D., associate professor of entrepreneurship in Baylor University’s Hankamer School of Business.

The study shows that “perceived likability” – a combination of perceived friendliness, relevance, empathy and realness – differed among men and women. Individual cue patterns confirmed several commonly held assumptions while combinations of social cues produced more intriguing findings, Bradley said. Researchers found:

  • Social media users who amass a larger number of friends and garner high numbers of likes on their posts have a higher perceived likability
  • Social media users who are considered physically attractive have higher perceived likability
  • Social media users who post a high percentage of selfies – photos featuring only themselves – have lower perceived likability
  • Males tend to value attractiveness more than females in assessing likability
  • Females tend to base perceived likability on numbers of followers, likes and percentage of selfies
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Overall, the number of followers and likes are twice as important as attractiveness in predicting likeability, Bradley said. Alternatively, social media users with a higher percentage of selfies are considered 1.5 times less likeable by outside observers.   

Researchers found that users who were rated “low in attractiveness” gained more likability points, per se, if they had a large number of followers and likes. When social media users are viewed as “higher in attractiveness,” a change in the followers and likes from low to high increases perceived likeability by 20 percent. In contrast, for social media users who are perceived as lower in attractiveness, the difference in rated likeability between low and high followers and likes is 64 percent.

“In other words, numbers of followers and likes may be used by an observer to ‘make up’ for more obvious indicators like attractiveness when assessing likability,” the researchers wrote. “Most observers suggest that attractive people are likable due to associated attributes like social ease and confidence. A less attractive person with a high number of followers and likes suggest that other features – perhaps friendliness, relevance, empathy and realness – are the source of their social network, which also increase perceptions of likability.”

As for selfies? The researchers found that observers use their experience with cues regarding selfies to evaluate whether an authentic or manufactured self is presented.

“Too many selfies suggest the page owner is overly narcissistic and not a good friend candidate,” said study co-author James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business.

Likability diminished even when other social media status cues of followers or attractiveness were high.

“We hypothesized and found that a high percentage of selfies is a cue that may indicate less reciprocity and group benefit, focusing narcissistically on oneself relative to others,” the researchers wrote.

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ABOUT THE STUDY

The study, “Experimental Evidence of Observed Social Media Status Cues on Perceived Likability,” is published in the journal Psychology of Popular Media Culture. Authors are Steven W. Bradley, Ph.D., associate professor of entrepreneurship, Baylor University Hankamer School of Business; James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing, Baylor University Hankamer School of Business; and Preston W. Bradley, student, Live Oak Classical School, Waco, Texas.

ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

ABOUT HANKAMER SCHOOL OF BUSINESS

Baylor University’s Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit http://www.baylor.edu/businessand follow on Twitter at twitter.com/Baylor_Business.

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6 ways to overcome the holiday blues

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Charlie Brown might have said it best as he opined to his pal, Linus: “Christmas is coming, but I’m not happy. I don’t feel the way I’m supposed to feel.”

Yes, the holiday season can foster moments of great joy, but it can also at times be a source of distress.

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Whether you’re worried about purchasing the right mix of decorations to create the perfect atmosphere for a Thanksgiving meal, or finding a way to connect with family members who live on the opposite coast, the holidays can be tricky to navigate.

It’s easy, especially in our increasingly social media-driven world, to “compare and despair,” says Dr. Michelle Paul, psychologist and director of The PRACTICE Mental Health Clinic at UNLV.

“It’s difficult to tear ourselves away from constant messages of what they’re doing and what we’re, in turn, not doing,” Paul said. 

As pumpkin pies bake, and grocery stores line their shelves with peppermint-flavored treats, Paul explained the sources of holiday blues that can sometimes affect us, and shared some practical ways to greet this time of year.

What causes holiday stress?

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There are a number of things about the holidays that can potentially be sources of distress. For each person it’s going to be different, but there are some general themes that we can reliably predict.

  • Loss of a loved one: If someone has lost a loved one, that loss can be made all the more poignant, and experienced more deeply, around the holidays. The holidays generally represent a time where family and friends get together, and enjoy each other’s company, so having lost someone can create distress.
  • Materialism: In our culture, the holidays represent a focus on having gifts and possessions. There is marketing around how the Thanksgiving table ‘should’ be set, and how the holiday decorations inside and outside of our homes ‘should’ appear. However, not everyone has the means to make extra purchases, setting the stage for comparing and judging others or ourselves negatively for ‘failing’ to keep up.
  • Hustle and bustle: Rushing to make sure I have the right groceries, the perfect gift for that someone special, and the best decorations, is magnified during the holidays. It’s difficult to find a balance around celebrating in a way that’s meaningful, and not getting caught up in a long to-do list.
  • Unrealistic Expectations: If your circumstances don’t match the cultural ideal of a Norman Rockwell painting, your mind tends to go to a place of judgment. And with judgment comes shame. You start thinking, ‘What’s wrong with me that I can’t have it the way they do?’

How does social media contribute to holiday stress?

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Social media is supposed to help us connect. But the unintended consequences of social media include increased stress, isolation, and a decreased sense of belonging. It’s had this weird, paradoxical effect of giving us this ongoing, never-ending opportunity to look in the mirror and compare ourselves to others. We’re constantly bombarded through our phones, with young people being particularly vulnerable to the pressures of social media. 

As an adolescent, you’re figuring out who you are and where you fit in. It’s a time when friendships are very important and meaningful, and you begin to build relationships outside of your family. Today, teens are also being asked to manage these social media messages about what is cool and not cool, and you can’t get away from it. You could escape it 40 years ago. You could go home and take a break from whatever drama was going on at school, or what a classmate wore to class and what you didn’t. 

As human beings, we naturally want to find where we feel in, instead of out, where we belong and feel connected. The holidays add another layer of that, with strong messages that circulate around us for months in advance.

What are some tips that can help people cope with these and other holiday stressors?

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  • Determine your values: Step back and think intentionally about what you want the holidays to represent. Who do you want to be in relation to the holidays? What kind of values do you want to connect to? Once you make that determination, you can behave in accordance with those values. 
  • Act on your values: Behaving in ways that are consistent with your values is more important than making comparisons or judgments. Thanksgiving, for example, is all about being thankful for what you have. And there are lots of activities around Thanksgiving that wouldn’t require spending a ton of money. Maybe on that day, you can take a walk in nature in order to contemplate or spend time appreciating what you have. If you’re missing family members, why not do a Friendsgiving? Enjoy food and company and embrace the fact that you’re a ragtag team of people spending time together. Or, go out and volunteer. If you’re feeling that you’re not receiving, why not do the opposite and do some giving?
  • Avoid compare and despair: Have self-compassion. You can compare, but you don’t have to add in the layer of judgment. If someone’s reality is different than yours, that’s OK! Stop “shoulding” all over yourself, and stop using damaging or punishing language. Instead of saying, ‘I should do this,’ or ‘I must do that,’ you could try, ‘I preferably should.’ Be mindful of your own mental chatter and the automatic tendency to go toward punishing language.
  • Make connections: Focus on creating space for belonging or acceptance. Find places where you can receive support, but also give support in return. Reach out to others. Think about worth, value, and appreciation versus the enemies of comparison, judgment, shaming, blaming, and pushing people away.
  • Take stock: Take an inventory of what your individual sources of stress are because it’s different for everybody. Ask yourself: If I could change one or two things to feel better, what would they be? Do some active problem solving. If you lost a loved one, for example, celebrate that person’s life, or change up what might have been a holiday routine with that person. Make room for it to not be a happy time — it’s OK if it’s not a happy time. 
  • Seek help: If you’re really feeling that you can’t cope with the stressors around you, it’s perfectly reasonable to reach out to others, or even a mental health professional. Sometimes we get muddled in our own brains, and an outside perspective from a trusted mental health practitioner can help provide you with clarity and relief. 
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About The PRACTICE

The PRACTICE is a UNLV mental health clinic that offers counseling and other services to campus and community members. Faculty experts in clinical and school psychology and mental health counseling train and supervise advanced graduate students in high-quality mental and behavioral health care. Faculty and student clinicians work together to provide evidence-based care, drawing upon the most up-to-date research and knowledge available.