Tag: Facebook

Facebook deepfake ban

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Notre Dame Expert: Host of problems with Facebook deepfake ban

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Tim Weninger, associate professor in the Department of Computer Science and Engineering at the University of Notre Dame, says Facebook’s newly announced ban on deepfakes is good news for democracy but presents a number of challenges in the fight against the spread of misinformation.

Weninger is an expert in disinformation and fake news, web and social media, data mining and machine learning.

“This is good news for democracy and a good business policy for Facebook, whose users don’t want to be lied to by the content they see,” Weninger said. “If Facebook becomes flooded by fake or misleading content, then users will abandon the site.”

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But, Weninger adds, the policy presents a host of problems and challenges.

“Most obvious is the technological question of how will Facebook determine which content is AI faked and which is not. It’s clear that deepfake technology will soon be usable by the masses. And when that happens, Facebook won’t have the capacity to filter fake videos manually. Notre Dame and others are working on deepfake detectors, but these automatic detectors won’t catch everything. 

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“Second is the actual effect that this deepfake ban will have on the actual problem. It’s often said that ‘a lie can travel around the world before the truth can get its pants on.’ So, if a deepfake is created, shared and quickly taken down, the damage is done — it will live forever. And there is little that a maligned political candidate or brand can do to fix it.

“In my opinion, deepfakes are some mix of identity theft and slander. And there ought to be a legal remedy or judicial recourse available to the victims of deepfakes.”

Song for our times: War is Hell.

Charly Chiarelli futured on “I’M Italian Magazine

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Charly Chiarelli

FALL INTO THE VOID

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One morning, a lawyer is found dead atop a parked car below the terrace of his apartment, an alleged suicide. Three months later, Martina — a nurse who seeks to live closer to work — rents the now vacant apartment without knowing its dark history.
Accompanied by her loyal dog “Scheggia,” Martina has a flair for mysteries. Though unaware of the danger that comes with solving them, she and her new friend Antonio, a local music teacher, set out to solve the mystery of the suicide. Follow them both, as they delve deeper and deeper Into the Void.

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Susanna Casubolo is an Italian writer with several books write ranging from psychology to detective novels. Fall into the void is coming out these days in all international sales channels. This is the translation of “Nel vuoto” a thriller in Italian language published by Hoffmanna & Hoffmann in 2018. Translated by Dave Master, the book tells of a girl who, with the help of her faithful dog, finds herself, (for a series of circumstances) investigating the case of a suicidal man. In the story, love and disappointment cross, mysteries and tenderness, wrapped in the nice and affectionate compaction of “Scheggia” the faithful dog that will help Martina in the investigation.
A fantastic gift for Christmas, in hardcover or ebook format for a quick read in place.

Increase Social Media Likability

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Social media users who post a high percentage of selfies have lower perceived likability

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A new Baylor University study published in the journal Psychology of Popular Media Culture looks at the value that outside observers place on social media cues (followers, likes, etc.) and measures the perceived likability of the people whose profiles were viewed.

WACO, Texas

Maybe you think your Facebook posts are hilarious. Or you might think that Instagram selfie of you at the beach is picture-perfect. And that clever Tweet? You nailed it! But what do other people – your “friends,” “followers” and anyone else who might stumble across your profile – think of you based on your social media presence? Do they really like you?

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A new Baylor University study published in the journal Psychology of Popular Media Culture looks at the value that outside observers place on social media cues (followers, likes, number of selfies, etc.) and measures the perceived likability of the people whose profiles were viewed. The experimental study generated 873 decision responses from 72 experienced social media users who were asked to look at differing social media profiles and posts and then assess the likeability of the social media user.

“There are many studies of individuals’ self-perception through social media use. We are turning that around and looking at the audience’s perspective,” said the study’s lead author, Steven W. Bradley, Ph.D., associate professor of entrepreneurship in Baylor University’s Hankamer School of Business.

The study shows that “perceived likability” – a combination of perceived friendliness, relevance, empathy and realness – differed among men and women. Individual cue patterns confirmed several commonly held assumptions while combinations of social cues produced more intriguing findings, Bradley said. Researchers found:

  • Social media users who amass a larger number of friends and garner high numbers of likes on their posts have a higher perceived likability
  • Social media users who are considered physically attractive have higher perceived likability
  • Social media users who post a high percentage of selfies – photos featuring only themselves – have lower perceived likability
  • Males tend to value attractiveness more than females in assessing likability
  • Females tend to base perceived likability on numbers of followers, likes and percentage of selfies
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Overall, the number of followers and likes are twice as important as attractiveness in predicting likeability, Bradley said. Alternatively, social media users with a higher percentage of selfies are considered 1.5 times less likeable by outside observers.   

Researchers found that users who were rated “low in attractiveness” gained more likability points, per se, if they had a large number of followers and likes. When social media users are viewed as “higher in attractiveness,” a change in the followers and likes from low to high increases perceived likeability by 20 percent. In contrast, for social media users who are perceived as lower in attractiveness, the difference in rated likeability between low and high followers and likes is 64 percent.

“In other words, numbers of followers and likes may be used by an observer to ‘make up’ for more obvious indicators like attractiveness when assessing likability,” the researchers wrote. “Most observers suggest that attractive people are likable due to associated attributes like social ease and confidence. A less attractive person with a high number of followers and likes suggest that other features – perhaps friendliness, relevance, empathy and realness – are the source of their social network, which also increase perceptions of likability.”

As for selfies? The researchers found that observers use their experience with cues regarding selfies to evaluate whether an authentic or manufactured self is presented.

“Too many selfies suggest the page owner is overly narcissistic and not a good friend candidate,” said study co-author James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business.

Likability diminished even when other social media status cues of followers or attractiveness were high.

“We hypothesized and found that a high percentage of selfies is a cue that may indicate less reciprocity and group benefit, focusing narcissistically on oneself relative to others,” the researchers wrote.

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ABOUT THE STUDY

The study, “Experimental Evidence of Observed Social Media Status Cues on Perceived Likability,” is published in the journal Psychology of Popular Media Culture. Authors are Steven W. Bradley, Ph.D., associate professor of entrepreneurship, Baylor University Hankamer School of Business; James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing, Baylor University Hankamer School of Business; and Preston W. Bradley, student, Live Oak Classical School, Waco, Texas.

ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

ABOUT HANKAMER SCHOOL OF BUSINESS

Baylor University’s Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit http://www.baylor.edu/businessand follow on Twitter at twitter.com/Baylor_Business.